Let’s face it, do we ever really know everything there is about running a business? There is always room for input, and this all-day, four-session summit will help answer some of the questions you may have about your business. From opening the doors and finding clients to hiring employees, recordkeeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit. And just when you think things are running smoothly, somebody throws a wrench into the works and things start going wrong. These four, one-hour classes are structured to educate and assist everyone, from the start-up to the seasoned grooming professional.
Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art, grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time and labor-saving equipment, effective storage by applying the art of utilizing vertical square footage. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.
Who are you? What makes you and your business different from the others? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must, and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and defining your image to mission statements, business cards, brochures, advertising and internet, doing it right the first (or second) time will come easier after sitting through this seminar.
Hiring and firing employees is never easy, and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.
Teri will share her business savvy and expertise on running a lucrative salon. What do I need to consider before setting my prices? How do I raise my prices? What are my margins? Am I making a profit? Why are my employees making more than me? These, and a lot more questions, will be answered to help keep your salon productive and profitable.
Groomers have seen it all! Dandruff, flea dermatitis, and alopecia are some of the common skin issues we have seen in our shops, but how do we go about recommending proper treatment? With the correct knowledge, groomers can resolve or prevent most skin issues that we see. Groomers are the first line of defense for pets since we see them more frequently than a veterinarian. And now, with the limited access to veterinarians at present, groomers serve a key role in keeping pets’ skin and coat healthy.
In this course, Dr. Cliff will help you decipher which ailments are within your ability to treat and what truly needs to be seen by the veterinarian. Empower yourself and your salon with the confidence to act as a consultant to pet owners for common skin issues. This course is presented by a veterinarian that has treated hundreds of thousands of cases by partnering with the groomers he works with.
Running a salon, especially post Covid, is certainly a challenge! To start, we will be addressing common pitfalls that can befall business owners and how to circumvent them so things run more smoothly. Also, in a first-of-its-kind opportunity Melissa will be addressing real-life issues from fellow attendees so we can walk through what we can do to immediately change our businesses for the better once we get home. This fun, interactive format will address real problems from fellow class attendees so we can all learn together how to better tackle complications that arise from business ownership.
Join Arielle Scavnicky NCMG, AKCMG in this day-long, four-module certificate course designed to take your new career to the next level. Whether you are on your path going from bather to groomer, or a newer groomer who needs to solidify the foundation of your education, this class is for you. By the end of this course, participants will have a strong understanding of the key principles of dog grooming and will have gained the confidence to know where to start practicing and perfecting their new trade. The industry needs more well-trained groomers, so join Arielle and let’s get you started on your new journey!
So you have bathing and some basics down, but what tools will you need to execute full grooms? This module will provide you with a list of what tools every new groomer should have, how to use them, required maintenance, and the safest techniques. We will cover common mishaps, signs of stress, when to discontinue a groom, and safety issues prevalent with newer groomers.
Following the same curriculum used at her school, the Cleveland Grooming Academy, Arielle will teach you the most effective way to go from bathing to trims to full-service grooms. This module will break down different haircuts that can build on each other to take you from basic trims to full haircuts, how to monitor your growth, and how to schedule yourself as a new groomer.
As a new groomer, we all know how intimidating it can be to make decisions on your own, deal with difficult clients, and start to feel confident on your new career path. In this module, Arielle will give you tips and tricks to help build your confidence, increase your speed, overcome common fears, and how to handle different case scenarios as a new groomer.
As a new groomer, it’s important to set yourself apart from the rest and give it that “you” style. This last module will include tips and tricks that help fine tune your grooms to perfection, what products you can use to achieve certain looks, and what you can do to help keep your styles fresh and current with new trends.
Do you find yourself struggling with styling the heads of mixed breeds? In this seminar, Jodi will demonstrate several head styles and she will discuss various points to keep in mind in order to capture the perfect expression!
First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative seminar, Sue and Jay will take you through the grooming steps of a couple different head styles. You will learn breed-specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques and wow their clients immediately upon seeing their dog.
Do you look at those cute faces posted by IG groomers and wonder how to get that perfect look? Let Olga share her tips and tricks to create a symmetrical look that is perfectly balanced and picture perfect! She will explain how to get that doll-face look that’s proportional and filled with personality.
In the world of terriers, it’s important to learn the proper way to groom wire-coated breeds for the pet owners—handstripping is not just for show dogs! Victor will show you how to incorporate handstripping with your everyday terrier clients. You will see a live demo using the right tools for that terrier so you can get the picture-perfect face profile!
Don't Poodle my Doodle! How many times have customers uttered those words to you? Fear not, this class will show a cute, fluffy Panda trim that is easier for owners to maintain at home without them looking like a Poodle.
In this everyday dog seminar, Blake will tell you exactly how to maximize money and minimize madness on these majestic mutts—from how to schedule, handle and educate a daily doodle client to all Blake’s go-to tips to make every hour a power hour! One thing every doodle has in common is that they are part Poodle, and that Blake’s jam!
In this seminar, with her over 20 years of grooming experience, Jessica Uzetta, NCMG, shares her secrets to navigating, pricing, scheduling, and not losing money or your sanity to grooming this popular designer dog.
Let's be honest; we all want to do that super cute, long, fluffy doodle cut. And in a perfect world, that's great…but it's not practical! Quit doing the same old doodle haircuts and learn some easy tricks to make even short hairstyles look cute. We don't have to hate all the doodles—take advantage of their cuteness and amplify it!
Join Creative Groomers Angela Kumpe and Adriane Pope for this amazing class on how to achieve creative color without long-term commitment. Adriane and Angela will share many ways to add Creative to your salon or mobile business without the longevity of many of the pet hair dyes on the market. They will show you numerous temporary and semi-permanent options, tell you where to get them, demonstrate how to use them, and most importantly tell you how long they’re going to last on the dog’s coat.
In this seminar, Alyssa will show you the art of abstract—from designing to layout to execution. Learn how to add lines and swirls into your beautiful grooms to spice up your daily pet trims. You’ll also learn the basics from coat carving to the competition ring, and even some added bonuses on how to get on the abstract runway stage, just like Hershey’s biggest runway stage of gorgeous pups!
So you want to add Creative services but you think it’s too time consuming? Let Angela Kumpe and Adriane Pope change the way you look at creative styling. They will show you how to incorporate creative designs in your salon or mobile in less than 20 minutes. They will also show you dozens of examples that can be achieved in a short amount of time with step-by-step instructions as well as complete a 20-minute Harry Potter inspired design.
Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories—NO dye needed! Dipping your toes into the world of creative does not have to be scary! Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch.
How does structure affect your pet grooms? In this seminar, Pina will teach you how to make the pet styles that leave your salon "different." You will learn how to correct defective structure and add structure where it is lacking to make a marked and notable improvement in the look of your grooms.
Delve into the art of grooming Poodles in a German trim with Lis Johnston! Lis has won multiple awards in this trim across the country as a member of GroomTeam USA, and in this seminar, she will share her expertise in achieving the precise angles and styles that define this elegant trim, while creating an eye-catching, balanced outline. Learn time-saving techniques to achieving this trim quickly in a salon as well as tips to make it pop in the competition ring.
Let’s face it, no one wants to talk about policies and procedures. How boring!?! Well I disagree! Having written policies and procedures does not make you “corporate,” it makes you a legitimate business. Let your business run on autopilot by setting expectations with management, employees, customers, and everything in between. We will unpack everything from employee handbooks, call-offs, no-show/last-minute cancellation policies, and much more!
Does your Salon have a doggy smell? Get ready to dive into the most fun part of grooming—cleaning and sanitizing! Join Jessica to find out how to get rid of the smells for good, and keep your clients and team healthy and happy. Between proper disinfectant practices and proper storage and rotation of products, learn tips for keeping your space healthy and smelling great.
Ever wonder how to do rainbow colors on dog hair? How about a rainbow Mohawk? Well, it's that time to get wild and crazy in this two-hour, fun-filled seminar where Milena will show you how to apply seven different colors, and make a Mohawk shine! Learn tips on how to apply color, and how to prevent mixing. Whether the dog has long or short hair, a rainbow design will make anyone's day brighter! Even add a little pizzazz with curls or a touch of glitter. This class will certainly amaze you, and your clients!