Join one of the most decorated groomers as she shares how to achieve those perfect paws. Poodles are such an elegant beautiful breed, and Pina wants to give you all the tips and tricks you need to create that look, starting with one of the most crucial parts—the feet. This live demo will focus on this one area to really give an in-depth lesson on perfecting those bevels!
This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique." He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.
If seeing a drop-coated dog on your schedule makes you sweat, you're not alone. In this seminar, you will learn Rachel's approach to these difficult coat types to get a super smooth finish. She will cover the best tools, haircut lengths, and prep work to make these drop coats a breeze. A choppy coat can drive any groomer crazy, but with the right tools and techniques, you too will be able to blend that!
Similar to constellations with their fixed stars, grooming styles adhere to specific standards. Connect the dots on the diagrams representing each breed's pattern, resembling tracing stars in a constellation. These points act as guides, enabling groomers to craft various styles commonly encountered in grooming salons. This approach ensures that each grooming session not only enhances the natural beauty of the dog but also pays homage to the breed's distinct heritage and standards. Sierra Elbert will delve into industry vocabulary, elucidating the meanings behind terms, thus empowering groomers to confidently navigate the language of the trade. By mastering this technique and grasping industry terminology, groomers can deliver an artistic service that truly honors the unique qualities of each breed.
Your logo is like a dog—it says A LOT about you. Is it making the best first impression about the grooming business you've worked so hard to build? Whether you already have a logo or are thinking about getting one, join Vivi as she walks you through important things to consider that are often overlooked. You'll learn about common logo design mistakes she frequently sees in the pet industry, best practices, and how to make your business stand out with a professional (and pawsonality-packed) brand.
In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate "mailbox money" through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.
We struggle with grooming scenarios on a daily basis. Many opinions, techniques, tools, and products attempt to tackle these challenges. This seminar will review a video and hair samples taken and analyzed with electron microscopy, as well as observe coat damage, mats, tangles and undercoat from several common coat types up-close as never seen before. This data provides keen insight that leads to guaranteed results! Learn how to safely release more shedding and mats while avoiding the risk of further coat damage and messes, eliminate pre-brushing and reduce stress. Create a much calmer environment by avoiding muscle strain and/or injury to you and your client dogs. Save time and earn more just by understanding coat damage!
Most salons only groom mixes and execute pet trims these days. In this seminar, Chris Anthony will show you a simple method to add style to small mixed breeds without adding more maintenance for the pet owner. Join Chris to learn how to style those cute teddy bear faces and stylish little bums to make any pet easy to maintain!
Join Kelsey Ann for a pawsitively fun and fur-tastic time. This class is all about turning grooming into a breeze while keeping tails wagging. She will share her secrets of time-saving tricks that help her zip through her day without sacrificing quality. From bubble baths to stylish trims, you'll learn how to streamline your grooming routine. Unleash your grooming superpowers and become a master of efficiency in Dog Grooming!
Jayne's grooming styles may raise a few eyebrows, but they are works of art. Take the boring mixed-breed haircuts and elevate them into whimsical styles that are fun and client friendly. Her grooming blurs the lines of Asian Freestyle, breed profile, and Salon Freestyle. Join her to learn about why freestyle is not only fun, but can be functional!
Working as a veterinary groomer can be very different than working in a salon or mobile. You get all the bad dogs—and sometimes bad clients! In this business-based seminar, you’ll learn the best practices for scheduling, dealing with the vet staff, marketing to new and existing clients, and how setting expectations and communication is key in this unique grooming environment. Come and learn from a veteran of both the veterinary and grooming industry.
What does the next phase of your business look like and what will it take? This seminar will explore key systems and processes for leadership and management, as well as how to create a culture that inspires growth. In addition, this seminar will help you identify key principles, plan strategically, and teach you how to set goals to sustain and scale your business.
The biggest complaint you'll hear from cat owners is, they shed so much! Join NCGIA Instructor Lynn Paolillo to discuss selecting the right tools and techniques for de-shedding cats thoroughly and safely. Increase customer satisfaction and your bottom line with this popular add-on service! This lecture includes a live demonstration.
Do you forget to post regularly to your business social media accounts? Do you get distracted easily and get stuck scrolling your feed for hours? Do you guilt yourself for not having the time (or energy) to create a social media plan? If any of these (or all three) apply to you, come join Meg Ioffredo with Elevation Media Management as they discuss the difficulties of managing social media while being neurodivergent. Meg struggles with ADD and anxiety and has the most trouble with memory and motivation. From experience comes knowledge, and now you can benefit! Meg will teach you how to create a system of managing your social media accounts that works, without taking up too much time or causing a lot of stress and frustration.
Explore the world of handstripping and learn how to apply it to your everyday grooming! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the basics and more advanced methods that will give you more options to offer to your clients. This is a one-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold-winning Team in Belgium 2017, Victor Rosado.
Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why Asian styles are a “must” to add to your A La Carte salon price list, she will also cover basics of pricing and the secrets to achieve those cartoon-looking images followed by a demonstration of her magic.
Puppies are often a whole other world when it comes to the easiest way to acclimate them to the grooming process. This class will equip you with the best knowledge and techniques to handle puppies with confidence!
Do you know what the ingredients are on a shampoo bottle? Do those claims live up to the hype? What about conditioners, styling solutions, and odor removal? This seminar will assist you in selecting the liquid grooming products for your clients. Charts, graphs, colorful photos, and text enable you to easily choose the type of product needed for various applications. Dan will focus on various label claims and speak constructively on which active ingredients are best aligned with different claims. Medicated, therapy, anti-itch, deodorizing, volumizing, brightening, and other specialty performance product will also be discussed.
Struggling to build a consistent client list of reliable people who always rebook? Tired of those customers who show up after six months like it’s normal? The problem is not solely them...it’s also sometimes you. In this class, Juanita will highlight the basics of what you need to set your business up to attract clients and not just customers. She will also discuss how to make customer service and valuable customer experiences a core part of your business, and how to identify your customers’ needs and tailor that experience further to build your business. In addition, she will share branding tips/tools to create an online presence to attract the audience that suits your business.
Ralph will show you the difference in scissors verses application, including scissor handling techniques that enhance performance and durability. You will explore clipper and blade maintenance to increase clipper and blade longevity. And Ralph will explain the benefits of pet-safe blade cleaner/storage solutions.
Are you looking for a way to connect with pets that have unwanted behaviors but just don't know how? Incorporating an enrichment training program can help make connections with pets that may be turned away, bringing in additional revenue, and giving you another way to separate yourself from other groomers and facilities. The best part is you don't have to be an animal behaviorist or professional dog trainer to change a pet's behavior for grooming! In this seminar, Samantha will take you through the process of incorporating an enrichment training program. From the evaluation process to understanding what methods work best with what types of behaviors, you will be ready to start your own enrichment training program immediately!
In this informative seminar, Misty will show you how to introduce puppies to grooming, tools, holds, and body language. The building blocks to get puppies to behave for grooming start young, and you can make all the difference for them during this process for life.
Have issues with those round yorkie faces? Can't get those drop-coated feet quite right? Have problems with those yorkie attitudes? In this class, Markie James will go over and demonstrate multiple yorkie pet trims that your clients (and pups) will love! She will teach easy-to-apply techniques and tips to get those perfect trims and finishes on those finicky yorkie coats.
Even mutts need a bit of flair! Are you getting bored thinking every haircut is the same? This isn't really such a bad thing, as it teaching you to be consistent; however, you can still be this way and still add flair. Colin will show you how to give mutts flair and also the importance of still giving them balance.
Sometimes what we say is not what our customers hear, and terms we think are basic may sound crazy to them. Great customer communication is much more than catchphrases and a smile (although that smile sure helps!) In this seminar, you’ll learn some new tricks for making your customers understand that their beloved Fluffy Angelkins can be both their sweet baby and try to swallow your soul for grooming without offending them. We’ll also talk about how to distill some of your years of grooming expertise into layman’s terms for your customers.
Grooming is a very personal business. We build rapports with clients and come to love their pet as we love our own, so it's easy to blur the lines of communication as though they're a friend. This is one big mistake that not only discredits you as a professional, but also gets quite hairy when there's a discrepancy—ESPECIALLY through text messages! If you're tired of asking social media groups how you should respond to a client, if you're tired of getting pushback when you raise your rates, and if you're tired of fighting the stereotype that all you do is play with dogs and you don't have a real career, then this class is an absolute must for you!
Animal prints are classic and never seem to go out of style. Most of them are easy to achieve and can make a huge statement, even when applied to the smallest, most subtle areas. Join Adriane Pope and Angela Kumpe for this wild and crazy class where they will show you not only how to do these patterns, but also tell you what products are best, what tools you need, and how to achieve these designs in a short amount of time. They will go over zebra, giraffe, cheetah, leopard, tiger, cow, and peacock patterns, and complete two live demonstrations along with a PowerPoint presentation that will have you ready to offer these designs in your salon or mobile.
What does the science tell us as to shave or not to shave? Why do our clients insist that we shave? What should we tell our clients when they ask? This seminar will address all those hard questions that groomers face on a daily basis on this subject from a scientific perspective.